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CCTV

Digital Marketing & E-Commerce
digitalmarketing-cctvonlinetv

OLYMPIC ONLINE TV PLATFORM

Business Imperatives

  • Provide a new digital channel for users to watch Olympics programs
  • Expand its business from traditional TV media to new media as well, recruit internet users through Olympics as the vehicle

Solutions

  • Augmentum was the prime contractor in charge of developing and system integration of CCTV Olympic Online TV Platform in 2008
  • Supported P2P broadcasting and VOD, leveraged social media to increase interactions among users to increase stickiness
  • Since 2009, Augmentum participated in developing CNTV (xiyou.cntv.cn)

Results

  • Over 500 million page views during opening ceremony