Crown Resorts


Mobile Customer Loyalty Solution

Business Imperatives

  • Need a mobile customer loyalty solution to acquire, engage, retain and delight customers through targeted promotions and influencing their behavior through their mobile devices


  • Provide anywhere, anytime loyalty services while driving higher revenue
    • Point balance (no need to leave game)
    • Real-time jackpot displays (even away from gaming floor)
    • In-app promotion redemptions (no need to get in line)
  • Hotel, food & beverage, and entertainment information in multiple languages to serve diverse client base
  • Campaign management with real-time offer targeting based upon customer behaviors and location
  • Augmentum provided mobile casino loyalty program products, strategy / planning / implementation consulting, product customization and integration services