Business Imperatives

  • Establish corporate identity with uniform online presentation of news and entertainment contents
  • Enable customization within the corporate defined framework (for local TV stations)
  • Rapid deployment of content management solutions (“onboarding process” with customization)
  • Change control/management of digital contents
  • Enable sophisticated integration with cutting edge third party technologies (e.g., video streaming, monetization through intelligent ad placement)


  • Consolidate disparate technologies
  • Buy, not build
  • Low administrative overhead
  • Tight integration with 3rd party services, e.g., licensing, video streaming, ad placements


  • The Augmentum team has the technical depth and domain knowledge in digital content management solutions for mobile and website
  • Digital content management solutions for mobile and website have been deployed to over 20 television stations in the US